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“Australia’s BIGGEST and BOLDEST business event for the world of accountancy and finance management”

20 - 21 March 2019
ICC Sydney Exhibition Centre
Darling Harbour, Sydney

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How to make digital marketing work for your firm

M Institute Theatre
Sales & Marketing

Everyone knows there are an unlimited number of customers waiting to meet you online. Very few work out how to use digital marketing to generate leads. Learn the key elements of digital marketing and walk through a campaign conducted by an accounting firm that increased sales of value-added services without annoying clients.

Key takeaways:

  • Discover how to identify and stimulate the trigger points that make customers act
  • Learn how earning trust is essential to creating more profitable relationships
  • Find out how to drive sales by understanding customer behaviour